B2B E-Commerce Playbook and Resource Guide

A surprising number of e-commerce implementations begin without a clear view of the organization’s vision for a successful outcome, who is going to be involved, and when. These organizations may lose weeks or months resetting expectations, redefining their projects, and resolving the frustrations of their stakeholders. Sometimes they run out of time and resources, and ultimately wind up going live with fewer commerce functions than they had hoped.

This can be easily avoided if the planning is completed properly before the implementation is scheduled to begin. Start your project with the best possible foundation of vision and resources, and make sure that the three following key components are in place.
  • Overall Commerce Strategy
  • Cross Functional Team
  • Partnering Strategy
What is your long-term vision for commerce?

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