Find out how top performing B2B organizations understand and harness data in different areas of their businesses to drive optimization, improve customer acquisition, retention, service, and more. Hear from Melissa Royo, director, data science, ITX Corp., and John H. Johnson, PhD, CEO and co-founder, Edgeworth Economics and Edgeworth Analytics.

Watch this webinar and learn how to:

• Map and compare your data capabilities to those of your peers
• Derive value from your ecommerce investments as buyer behaviors and data shift
• Frame data-oriented questions to guide your analyses following a proven framework