Sales enablement is the process of providing sales teams with the content, guidance, and mentorship necessary to engage targeted buyers. Equipping sales professionals with the tools they need to do their best selling job translates to a 23% higher lead conversion rate. Not only that, but 75% of companies that currently have sales enablement tools implemented in their workflow saw a higher sales increase in the past year.
That should give you some idea of just how important sales enablement is!
The caveat, of course, is that it’s not exactly a cinch to implement. It requires planning, forethought, and a little bit of fancy footwork. That’s what this playbook is for: examining the best practices for sales enablement and how it all combines to make teams more effective and aligned.
If you’re just starting out, don’t panic!
Use ZoomInfo’s eBook to acquaint yourself with the following best practices:
- Developing a framework for future selling objectives
- Creating external results with internal engagement
- Focusing on the buyer’s experience
