But delivering and then scaling an account-based strategy needs much more than just a list of companies to go after — and if your eyes are simply on new accounts, then marketing’s contribution to lasting revenue will always be limited. So, what are the trends, tips and best practices that will allow you to get results?

Join experts from Demandbase, NetLine and ON24 to get the answers. In this eBook we’ll explore:

• How to use data to discover which accounts and contacts are in-market, even if you don’t know them yet.
• Why scaling your account reach needs more work in your own company, not just with the wider market.
• The steps to keep your buyers engaged at every stage of the buying journey.
• How to measure your account-based efforts effectively to scale what works, and cut what doesn’t.
• The different approaches you need to get reach for larger accounts.