 | More brands are launching apps or establishing mobile-enabled content, but few are looking at the totality of the mobile relationship and fully integrating it into their overarching marketing strategies. According to research from InMobi, half of global web users now use their devices as either their primary or exclusive means of going online. And there are indicators that the connection across mobile web, mobile search, mobile apps and advertising is a strong and interconnected relationship web. Request Free! |
