Having the sponsorship and the drive for cultural change is a luxury that many businesses struggle with. The ability for digital teams to work independently but also have the collaborative capabilities and opportunities to be able to implement new changes is key. Having the power, signed off by management, to delve deep into the BI functions and convert analysis into actionable insight to take data-driven initiatives to the next level is an area of vast importance for telco organisations today. 
 
Jason McGee-Abe, Editor of PEX Network, speaks with John Belchamber, Global Insight Manager at Telefónica, about how they operate in the big data arena outside the Nordics: breaking down its manipulation, use, and the operator’s processes to counterpoint the different lessons learnt and best practices.