Ever think about whether the returns you see as a result of your advertising are enough to keep profitability growth?

For example, if an advertiser / marketer nets 20 percent or breaks even with a Facebook click-ad or Google digital ad campaign, is it enough to really net profits after expenses and taxes?

Key takeaways:

1. secret about Toyota Motor Corporation's "low-tech" habit
2. nuts-and-bolts common sense from a professor of marketing at Thunderbird Management School
3. John D. Rockefeller's opinion on growing market share

All in less than three pages.

ABOUT

Corey Weiner has worked on lead gen / direct response programs for big-name advertisers including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA / Manulife and AIG American General.

And over four years doing consumer behavior research for the renowned Nielsen Company qualifies Corey to refine multimedia for advertisers less interested in brand / top-of-mind awareness and more so in short-term new business activity (sales lead generation).