How to Build a Resilient Channel Business in 2022

Channel businesses are emerging from the chaos and confusion precipitated by COVID-19 only to find themselves confronted by a new set of challenges. Supply chain problems persist, there is a growing skills gap, inflation is sending interest rates — and the price of everything, it seems — up.

It seems the “new normal” is all about uncertainty. And faced with that uncertainty, customers are tightening their belts on IT spending. At the same time, channel businesses are struggling to find a balance between seeking growth and avoiding risk. How to weather the storm? By building resiliency into the business model.

In this report, EMEA channel partners share observations and advice on what resiliency entails and how it can be incorporated into the business model.



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