Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The four-part guide will walk you through how to:

• Measure the effectiveness of your marketing & fundraising campaigns
• Take a supporter-centric approach to end-of-year giving
• Use data to create personalized constituent experiences
• Share marketing and fundraising data across teams

Download this guide to get started aligning your teams and creating supporter-centric experiences.