Buyer’s Guide: Best Practices for a Marketing Database Cleanse

Posted on by

Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams.

As frustrating as contact and account data management is, this still is your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.What’s involved in their maturity process? Having an accurate and up-to-date database.

Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around when it comes to choosing a B2B contact data provider. This buyers guide will cover:

  • Review of important terminology, metrics, and pricing models related to database management projects
  • How to assess the current health of your database while working with a B2B contact data provider
  • What to look for before entering a buyer’s agreement with a vendor

    Please complete the form below to access this research:

    Business E-mail Address

    First Name

    Last Name

    Company

    Job Role

    Job Function

    Company Size

    Industry

    Address

    City

    State/Province

    Zip / Postal Code

    Country

    Business Phone Number

    Are you interested in learning how ZoomInfo data can accelerate your sales prospecting effectiveness?

    Your privacy is a top concern for us at Knowledge Hub Media. We’ll only use your personal information to provide you with the content, products and/or services you’ve requested from us. By entering your contact information and clicking on the “submit” button below, you are confirming that you have carefully read Knowledge Hub Media’s Terms of Use agreement, and Privacy Policy, and agree to be legally bound by all such terms.

    Yes, I agree to the Terms of Use Agreement.

    Yes, I agree to the Privacy Policy.

    The third party vendor sponsoring this content may wish to contact you regarding products and/or services as they relate to this white paper/research. Please check the appropriate boxes below, indicating the ways in which you would like to receive communication from our third party affiliates:

    Yes, I would like to receive communication by email.Yes, I would like to receive communication by telephone.Yes, I would like to receive communication by postal mail.

    Knowledge Hub Media would also like to keep in touch regarding related content, white papers, business/technology research and upcoming events in your area of expertise. Please check the appropriate boxes below to opt-in:

    Yes, Knowledge Hub Media may contact me via email.Yes, Knowledge Hub Media may contact me via telephone.Yes, Knowledge Hub Media may contact me via postal mail.

    You can easily change your communication and consent preferences at any time. Opt-out of receiving communication from Knowledge Hub Media and/or our third party affiliates by easily updating your personally identifiable data and contact preferences here: Update Communication Preferences