Buyers Guide: How to Choose the Right Social Media Listening Tool

Looking for a social listening tool, but don’t know where to start? This guide will help you to understand all of the factors you need to consider when assessing different vendors, so you can be sure to buy the best tool for your needs.

You’ll learn what features and options are on offer, and how to decide which ones are most important for your business. But buying a social listening platform is about much more than ticking off a checklist of basic features, there’s more you need to know. This essential guide will explain:

  • How to get the best social data sources
  • The different pricing models available
  • Popular social listening use cases

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