There is significant competition arising from OTT players and other on-demand pay-tv players to the traditional Cable MSOs. In such scenarios, what must the Cable MSOs do? How should they battle it out to protect their revenues and market share? In this Whitepaper SunTec answers these questions by stating

• Cable MSOs can look at working alongside rather than against the OTT players to create a converged value both for themselves, the OTT players and the customers
• Cable MSOs need to keep customer experience at the centre
• Effective monetisation of the services need to be ensured to maintain profitability