The Magic of Parsimonious Models

There is no getting around the “garbage in, garbage out" problem, but there are things you can do to make forecasts less susceptible to the bad data problem. Learn about why simpler models make more powerful forecasts.Request Free!

The Marketer’s Guide to Composable Content

It’s frustrating, isn’t it? Your team comes up with a great new campaign — or an innovative twist on an existing one — and you’re ready to rock. You can’t wait to set it live and see how it performs. But the time it …

Ready to master the art of D2C Marketing?

Email marketing, mobile marketing, web and ad optimization – all channels you’ll need to perfect to truly master the art of D2C marketing. Read our guide to find out how to build strong and lasting relationships, increase customer loyalty, and dr…

Why Traditional Sales Forecasts Fail

Traditional sales forecasts are made by classifying existing opportunities into high-, medium- and low-probability groups. These "classification" forecasts are useful for aligning resources but are very weak predictors—un…