Personalized Marketing Through Triggered Actions

Whether it’s cart abandonment, a life event, or website activity, incorporating triggered actions at the right time in your marketing campaigns increases conversions and brand awareness. According to McKinsey, 71% of consumers expect companies…

The Five Steps of SaaS Success

More often than not, SaaS companies that fail have not been prepared to manage their businesses effectively. The key to SaaS success is agility and scalability – but that’s easier said than done. Through Younium’s experience with SaaS Subscription b…