First-Party Future of Marketing

For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…

CDP Starter Kit

In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…

Proven Ways to Prevent Ransomware Attacks

Ransomware is one of the fastest-growing and most costly cyber threats. According to a recent Perimeter 81 survey of over 500 IT professionals, 76% of respondents reported that their company experienced an attack within their organization. With this gu…