In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…
Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing F…
For many years, organizations have strived to deliver highly personalized and relevant experiences in hopes of creating happier customers and better experiences. While it makes sense in theory, operationally, it has been hard to execute – espe…
This not only impacts the hiring that businesses are doing, but the applicant tracking system (ATS) they are using. For some, downsizing could mean removing underused modules from their current ATS. But for others, it means transitioning to a completel…
This not only impacts the hiring that businesses are doing, but the applicant tracking system (ATS) they are using. For some, downsizing could mean removing underused modules from their current ATS. But for others, it means transitioning to a completel…
A $1.4 trillion industry, business travel is evolving, from new sustainability solutions to safety practice updates. With corporate travel and in-person meetings increasingly returning, businesses need to be extra thoughtful about how they’re imp…
The visibility of recent worsening climate crises, supply chain woes, and a push for sustainability in the finance sector all play a role. Uber is making strides toward a more sustainable future, and there are ways for your business to get involved….
The 5G pricing proposition is to get consumers to spend moderately more on 5G. Currently, consumers see 5G as a means to a “much faster speed”. Those telcos that offer speed tiers for pricing will be happy. But how do you prove to the consu…
More and more smart home devices are entering the market every day. At the rate consumers are looking to adopt new technologies, we anticipate the global smart home market is projected to exceed $178.5bn in 2025, at a CAGR of 24.1% from 2020 to 2025. …
Two years after the first launches, 5G network rollouts remain in the early stages, especially in developing regions. But there are compelling reasons for telcos to commit to 5G so they can differentiate around an improved network experience, as wel…
