Enterprise IT

Experts say it takes 6 months to get a successful ABM program in place. But what if you’re like Drift’s ABM lead Stefanie Neer—and have only a few short weeks? As Drift’s resident ABM expert, Stefanie’s going to show you how she put a standout…

In the past, getting a high-quality, affordable policy was as simple as providing your revenue and some basic information about your cyber security controls. Today, you must fill out a detailed annual questionnaire about your security practices, and if…

Join us for our Customer Experience Friday Forum for these three incredible (and incredibly useful) sessions covering topics from advocacy to data management—all with the goal of improving your CX.  Managing Customer Advocacy as…

What is a partner marketing concierge service? A marketing concierge service is a third-party agency like Macro that acts as a natural extension of your team. The concierge team augments and extends your capacity for white glove partner marketing in…

In the past, getting a high-quality, affordable policy was as simple as providing your revenue and some basic information about your cyber security controls. Today, you must fill out a detailed annual questionnaire about your security practices, and if…

For many years, organizations have strived to deliver highly personalized and relevant experiences in hopes of creating happier customers and better experiences. While it makes sense in theory, operationally, it has been hard to execute – espe…

While there are many ways to increase engagement, a company-sponsored meal program is one of the most powerful solutions. In this eBook, you’ll learn about: Why employee engagement is important How to combat the engagement decline The p…

There are many aspects to consider when looking to elevate your cybersecurity program. One consideration is which compliance framework to use. Some, like SOC 2, provide a great starting point, but don’t have the granularity or stringency for orga…