Retail Forecast: The 2023 Consumer Trends Index

In a world impacted by economic uncertainty and a looming recession, retail marketers have their work cut out for them. Consumers are deeply concerned about stretching their dollars. As technology plays a larger role in commerce, so too do the issues o…

Where relationships take root

The only way forward for marketers is to start by building a relationship with consumers – it’s the foundation of a marketing strategy known as Relationship Marketing. Based on the four pillars of acquisition, engagement, personalization an…