Replacing Discoverer with Orbit Analytics

All applications eventually meet their end of life. That’s the case for Discoverer, Oracle’s ad hoc reporting platform, which was dropped from support two years ago. The conventional wisdom holds that moving to a new reporting solution is a lengthy …

Unlock Marketing Measurement Mastery 📈

Are you still struggling to crack the code of measuring Ad Channel success? 🤔 Wondering if Multi-Touch Attribution (MTA) holds the key? And what’s the secret sauce behind global brands dominating modern measurements? 🌟 Our guide holds the answers to…

Mobile App Monetization 2023

Mobile advertising will continue to grow, despite headwinds from privacy laws and generative AI. Next year, we’re projecting that mobile ad spend will make up well over half (65.7%) of all digital ad spending. App publishers are also increasin…