Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making busi…
How eCommerce Brands can navigate these turbulent times with personalisation and growth & retention strategies The eCommerce industry is facing challenges with marketing campaigns as there have been numerous changes in data acquisition around th…
In our new guide, we outline everything marketers need to know about incorporating CTV into modern advertising strategies. Learn what differentiates CTV from other growth marketing channels: Measurement without privacy concerns Transparency …
Brands contemplating in-game advertising investments need to know what people think about the different types of ads they experience while gaming, how they impact brand perceptions, and also which audiences are most engaged. By combining what people th…
Download Mercer’s “Creating a total rewards strategy” video to learn ways to redesign your total rewards strategy with a focus on sustainable differentiation: Lead with listening – Design an employee value proposition (EVP) that…
Social media advertising has never been more common, more important, or more challenging. Brands need to optimize their campaigns and spend on these platforms to win over today’s consumers, and they need robust benchmark data to evaluate their re…
Success lies in co-creating a compelling and effective total rewards strategy. Mercer’s four-phase approach to developing a total rewards strategy is flexible, scales based on your needs and is sustainable for your resources, capabilities and the…
Across a shopper’s journey, the key to personalizing everything from messaging to promotions is having a MarTech platform that can effectively integrate data from offline and online sources and then deliver an engaging retail experience. At Mu…
Despite the changes in the economy, the labor market has remained resilient — and is expected to stay competitive for some time. As a result, Mercer research has found that half of employers are revisiting their total rewards strategy in the next…
But how do you elevate the number of your incoming leads for group sales and catering? In this handbook, you will learn tips and tricks to take your hotel’s lead generation to the next level. Ways to win your audience over, using your ow…
