In a world impacted by economic uncertainty and a looming recession, retail marketers have their work cut out for them. Consumers are deeply concerned about stretching their dollars. As technology plays a larger role in commerce, so too do the issues o…
The only way forward for marketers is to start by building a relationship with consumers – it’s the foundation of a marketing strategy known as Relationship Marketing. Based on the four pillars of acquisition, engagement, personalization an…
Drawing from decades of sales experience across multiple markets, MarketStar’s Sales as a Service has been carefully designed to provide a growth-oriented sales model that can become a revenue machine. To explore the benefits of eng…
Learn about our top fourteen most asked-about myths about sales outsourcing and how we busted them!Request Free!
The way we sell goods and services has changed dramatically, especially in the B2B space, which has led many organizations to outsource the traditional in-house model to a Sales as a ServiceⓇ supplier that provides focus, strategy, and results within t…
ChatGPT and other AI tools based on Large Language Models (LLM) have grabbed the headlines. The intuitive interactive interface makes them easy to use and they can be a real time-saver. However, the code LLMs write is also often wrong – in ways t…
Navigating such a dense and varied market is overwhelming. Trying to find the right solution? It feels hopeless. Here’s the good news: We’ve done all that heavy lifting, so you don’t have to. We’ve analyzed thousands of re…
Navigating such a dense and varied market is overwhelming. Trying to find the right solution? It feels hopeless. Here’s the good news: We’ve done all that heavy lifting, so you don’t have to. Download our report, and you’l…
What is the best way to bundle packages and products and what can we expect customers to pay post-purchase? Should services be On Demand or paid on purchase or is it a combination of both? And to what extent does flexibility in models matter? Wh…
The supply chain has become increasingly data-dependent, but many firms still struggle with how to measure that data effectively. When it comes to employee development, though, measuring knowledge is as easy as looking at the certification one…
