As a SaaS marketer, you know it takes a significant amount of time and effort to create high quality lead magnets, like ebooks, white papers and guides. But your lead magnet’s ability to drive downloads—and revenue—depends heavil…
The COVID-19 pandemic forced many employees to vacate the office and work from their homes and find new ways of working. Now, employees are demanding more workplace flexibility, something between the daily office grind and working alone at home. Hybrid…
Whether you have one employee or thousands, you need an up-to-date handbook that clearly states your company’s culture, benefits, policies, procedures, and more. Plus, you need to write it in a way that protects your company’s legal rights …
As companies recognize the effectiveness of remote working and flexible hours, anytime anywhere operations are now the norm. Not only must employers rethink health plan designs and benefits programs to propel accessibility, equity and inclusion, this e…
“You’ll just have to figure out a way.” It’s what executives most often say after telling marketers that next year they’ll need to do more, but with fewer resources. For decades in enterprise business, marketing depa…
Whether you have one employee or thousands, you need an up-to-date handbook that clearly states your company’s culture, benefits, policies, procedures, and more. Plus, you need to write it in a way that protects your company’s legal rights …
The business benefits of a strong employee experience are undeniable: Companies that exceed their performance goals are three times more likely to have employee experience as a core part of their people strategy. Now is the time to evaluate and reframe…
Are your peers seeing success with their case studies? It’s difficult for customer marketers to evaluate how their peers at other SaaS companies create and use case studies—what they’re getting right, and what they’re learnin…
Whether it’s a project proposal or a quick email — writing for business is something you do almost every day. It’s how you communicate, work on projects, build support for initiatives, and much more. That means there are a lot of stak…
We are amid a workplace revolution and there are strong signs that employees’ core expectations about work are changing. Now is a critical time to determine if your employee value proposition (EVP) is still compelling and if your total rewards st…
