US Consumers Are Ready to Chat

Consumers in the US are increasingly comfortable using conversational interfaces – including chat and messaging – to get information, communicate with brands, and even make purchases. Most consumer brands reviewed by Forrester offer conversational i…

Contact Center: Buyers Guide

Before we began writing, we polled previous buyers, studied other guides, and thought long and hard about what would make this an ongoing companion as opposed to just a one-off read. We ended up using the sequence of your likely purchasing journey to o…

Harnessing Data in Motion

Claim your free copy of ‘Harnessing in Data in Motion’ in partnership with Cloudera and IBM. Some data does not age well; the longer you sit on it, the less valuable it becomes. This is why many businesses are focusing their resources on acting quic…