We’ve all heard stories about disastrous product launches akin to Google Glass. One of the greatest strengths of a go-to-market strategy is its ability to determine whether a venture is feasible or interests the market. While it can be hard to…
The growth of connected devices has presented CISOs across all industries – from automotive to waste management – with dramatically more vulnerable networks and larger threat landscapes. With comprehensive security that eliminates blind spots, provides…
This paper demystifies, how Cognitive Procurement leads to better forecast, superior automation and more resilient networks. The paper also covers honest perspectives from both – buy side and technology vendor, distilled from …
From speed to efficiency and cost-effectiveness, DIY surveys have disrupted the traditional market research model for the better. These user-friendly surveys are a significant part of the future of the consumer insights sector. According to Gr…
As covid-related mandates are lifted, cautious consumers are eager to return to “normal” but figuring out finicky consumer behavior in what is still a time of uncertainty can be a challenge. Enter BOXpoll™ from Pitney Bowes: a weekly …
Each year since 2011, Zycus has been reaching out to leading procurement professionals across the globe to know their objectives and concerns, performance metrics, and much more, to summarize into our annual research report – ‘Pulse of…
Whether you’re bringing a new product to market or relaunching your brand, validating your go-to-market strategy can prevent mistakes that have the potential to turn into disasters. From understanding your target audience’s purchase beha…
Discover Crucial Use-Cases and Trends The insurance carrier industry has been facing a significant problem in the number of payouts made on fraudulent claims, while they are facing pressure in striking a balance between customer experience and fraud…
A Vendor Risk Management program is designed to assist you in managing and monitoring vendors for potential risks, and must be methodical and organized to be effective. Yet how can you cost-effectively manage risk across your entire supp…
Intercompany transactions should be a zero-sum game. It should work as simply as moving money from one department to another, but things are not so simple for large organizations. Making matters worse, total intercompany dollar volume is frequently…
