Enterprise IT / FinTech

The Results Are In — 2015 Audit Fee Survey

The Financial Executives Research Foundation found that public company audit fees increased 3.4 percent in the last fiscal year, and those with material weaknesses saw twice the increase as those without.

As the pressure to increase audit fees continues, 45 percent of companies decreased their audit fees—many of them for several years in a row. What’s their secret?

Join an esteemed panel of industry experts for this webinar as they discuss the findings of the report, including current trends in audit fees, questions inspired by these findings, and how companies are reducing audit fees. Joe Howell, Co-founder and Executive Vice President of Workiva, will host special guests:

  • Thomas Ray, Lecturer, Baruch College, former Chief Auditor at the PCAOB
  • Bill Sinnett, Chief Operating Officer, Financial Executives Research Foundation
  • Mike Starr, Vice President, Governmental and Regulatory Affairs, Workiva and former SEC Deputy Chief Accountant
  • Tony Young, Vice President and SOX Program Manager, Financial Institution

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Enterprise IT / FinTech

Importance of Evidence-Based Risk Management Practices

With this increased scrutiny and the complexities of the business environment, internal control teams need to ask, “How well are we collecting and managing evidence for senior management and external auditors?”

Discover what it takes to combat the evidence management challenges of today, and earn one CPE credit. Join host Joe Howell and special guest Curtis Matthews for this 60-minute webinar. They’ll discuss:

  • Existing challenges that firms face in the evaluation of internal controls
  • The importance of a sophisticated evidence-based risk management process
  • Suggestions for how firms can improve their current process
  • How to meet the expectations of external auditors

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Enterprise IT / FinTech

The Art of the Marketing Scorecard

Eighty-three percent of marketers say they are increasingly pressured to tie marketing activity to business impact. Attack the marketing performance topic head-on by creating consistent and well thought-out marketing scorecards.

A marketing scorecard is a data-driven measurement system—a strategic planning and management tool that aligns marketing activity to business strategy and allows the whole team to monitor and improve marketing performance over time. Done well, they become powerful storytellers of marketing impact.

Download The Art of the Marketing Scorecard white paper and get:

  • How and why marketing scorecards are the way forward for omnichannel performance management.
  • Scorecard design options—how to choose the right framework(s) for your marketing team.
  • Choosing and organizing scorecard components—objectives, metrics, KPIs—and how they all fit together.

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Enterprise IT / FinTech

The Integrated Marketing Analytics Guidebook

Marketing reporting today is as complex as it gets, and few get it right. We don’t know what to measure, track or report on. We barely know which marketing metrics really matter, let alone how to show marketing ROI. Which makes integrated marketing so hard—because most of us are flying blind.

Welcome to the light. Introducing the integrated marketer’s definitive guide to marketing reporting.

Download The Integrated Marketing Analytics Guidebook and learn:

  • How to build a marketing analytics framework with the right metrics.
  • How to show marketing ROI.
  • Funnel effectiveness metrics—awareness, engagement and outcomes, plus how well you’re moving customers along the buyer’s journey.
  • Funnel efficiency metrics—cost per impression, cost per engagement and cost per outcome.
  • Paid, owned and earned media metrics.

Request Free!
Enterprise IT / Featured Tech / FinTech

The Art of the Marketing Scorecard

Eighty-three percent of marketers say they are increasingly pressured to tie marketing activity to business impact. Attack the marketing performance topic head-on by creating consistent and well thought-out marketing scorecards.

A marketing scorecard is a data-driven measurement system—a strategic planning and management tool that aligns marketing activity to business strategy and allows the whole team to monitor and improve marketing performance over time. Done well, they become powerful storytellers of marketing impact.

Download The Art of the Marketing Scorecard white paper and get:

  • How and why marketing scorecards are the way forward for omnichannel performance management.
  • Scorecard design options—how to choose the right framework(s) for your marketing team.
  • Choosing and organizing scorecard components—objectives, metrics, KPIs—and how they all fit together.

Request Free!
Enterprise IT / Featured Tech / FinTech

Well Production Economics

Investing in the energy space is a risky endeavor. Wells cost millions to drill and often take up to several years to break even, if they make money at all. With oil prices at historic lows, how can investors minimize risk and make better, mo…

Enterprise IT / Featured Tech / FinTech

The Integrated Marketing Analytics Guidebook

Marketing reporting today is as complex as it gets, and few get it right. We don’t know what to measure, track or report on. We barely know which marketing metrics really matter, let alone how to show marketing ROI. Which makes integrated marketing so hard—because most of us are flying blind.

Welcome to the light. Introducing the integrated marketer’s definitive guide to marketing reporting.

Download The Integrated Marketing Analytics Guidebook and learn:

  • How to build a marketing analytics framework with the right metrics.
  • How to show marketing ROI.
  • Funnel effectiveness metrics—awareness, engagement and outcomes, plus how well you’re moving customers along the buyer’s journey.
  • Funnel efficiency metrics—cost per impression, cost per engagement and cost per outcome.
  • Paid, owned and earned media metrics.

Request Free!