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Downloads

Downloads / Research / Sales & Marketing

Enterprise ABM Marketing Tools: A Marketer’s Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: This Martech Intelligence Report on Enterprise Account-Based …

Downloads / Research / Sales & Marketing

Marketing Operations Efficiency: the Essential Checklist

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and …

Downloads / Research / Sales & Marketing

Empowering Marketing Leaders with Data‑Driven Strategies

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented — leading to …

Downloads / Research / Sales & Marketing

The CMO’s Guide to Smarter ABM

Marketing leaders are charged with executing sophisticated strategies that drive provable ROI at scale — all with fewer resources, tighter budgets, and rising complexity in buyer behavior. Add in fragmented …

Downloads / Research

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher …

Downloads / Research / Sales & Marketing

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download …

Downloads / Research / Sales & Marketing

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision-making. Gen AI is a game changer …

Downloads / Research / Sales & Marketing

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer …

Downloads / Research / Sales & Marketing

Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is …

Downloads / Research / Sales & Marketing

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI  adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating …

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