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Downloads

Downloads / Research

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher …

Downloads / Research / Sales & Marketing

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download …

Downloads / Research / Sales & Marketing

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision-making. Gen AI is a game changer …

Downloads / Research / Sales & Marketing

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer …

Downloads / Research / Sales & Marketing

Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is …

Downloads / Research / Sales & Marketing

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI  adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating …

Downloads / Research / Sales & Marketing

7 Steps to Data‑Driven Growth for Commercial Banking

Go-to-market (GTM) leaders in the commercial banking sector face many complex challenges. But with those challenges come significant opportunities — for banks that can identify and act upon them. GTM …

Downloads / Research / Sales & Marketing

How to Create Sales Email Sequences That Convert

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence …

Downloads / Research / Sales & Marketing

Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we’re diving into predictions about the future of sales. We’re talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren’t just fancy tools …

Downloads / Research / Sales & Marketing

Expanding Markets, Growing Pipelines: Recipes for Sales Success

These stories from real GTM professionals show how revenue leaders at companies of all sizes are leveraging GTM Intelligence to expand their reach, grow their pipelines, and close more deals. …

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