Leveraging Psychology in Digital Marketing
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by analyzing...
Highly Effective Email Marketing: A 2015-2016 Lookbook
As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers....
Email Deliverability
There’s no question that email software and the people who use it are getting better at filtering out spam. While this makes it easier for engaging emails to get through—without...
Digital Marketing 101 – Key Tools for Engagement Marketing
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile...
Demonstrating Impact: Pedal to the Metal
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better....
Finding Eureka: The New Science of Online Testing
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey....
Nine Common A/B Testing Pitfalls and How to Avoid Them
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings,...
Four Advantages of a Planned Approach to Digital Maturity
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing...
The Fluid Data Layer: The Future of Data Management
The world of the data architect is getting more complex. New technologies such as clustered databases, cloud platforms and mobile data synchronization have become today’s...
Cybersecurity Talent: Balancing Supply and Demand
Do you have trouble finding, hiring, and retaining top cybersecurity talent? You’re in good company. 40% of business and IT leaders call “lack of in-house expertise”...
