Elevating the Customer Experience in the Mobile World
Tablets, phones, watches—we rely on them and the applications and services that they deliver. In this new application economy, these devices have changed the way we live, work and play. …
Personal TV: The Future of Broadcasting
In response to the wide choices now available, TV viewing habits are changing radically. The demand for on-demand is clear and many consumers are looking for much more choice and …
October 2015 Gartner Report on the Future of BI & Analytics
We’ve finally reached a tipping point. Modern BI vendors are leaving behind IT-led reporting for business-led, self-service analytics. In their latest report, Gartner recommends that BI leaders look for modern …
Maximize Your Chances of BI Success in a Customer-Centric World
Business intelligence needs to be treated as a core capability of a business. Without that, business users may not get what they need from BI – due to insufficient, inaccurate …
Experience Design Optimization
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to …
On Love and Data
Winning over a customer is no small victory. But the steps to develop the relationship are often a mystery. Today, with algorithmic attribution capabilities found in Adobe Analytics, it’s easy …
IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World
As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that …
Assessing the Return on Email Marketing Strategy
These days, email is the glue that ties your customers’ identity together across channels. Because of this, the rewards of sending relevant, personalized email messages are invaluable to your brand. …
10 New Year’s Resolutions for Email Marketers
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016. You’ll discover new ways to make the most of this …
Shifting Campaign Performance Into High Gear
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged. Marketers need to see customers as individuals, …
