The 5 Stages of ABM and How to Win Them All
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM …
Enterprise ABM Marketing Tools: A Marketer’s Guide
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: This Martech Intelligence Report on Enterprise Account-Based …
10 Ways to Leverage Buyer Signals and Drive Revenue
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer …
Finding your AI Edge: The Power of Artificial Intelligence
As go-to-market teams face mounting pressure to adopt AI, many struggle to move beyond buzzwords to real business impact. The reality is that AI isn’t replacing sales and marketing professionals, …
Ultimate Cold Calling Playbook: Women in Sales + ZoomInfo
Every day, GTM teams burn through lists, chase vanity metrics, and wonder why their conversion rates stay flat. Meanwhile, top performers are booking meetings, building pipeline, and hitting quota, using …
5 Ways You Can Win Faster with Gen AI in Sales
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision-making. Gen AI is a game changer …
Signal-Based Selling: How to Leverage 4 Key Buying Signals
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is …
12 Tips for Selling to C-Suite
How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring …
How to Create Sales Email Sequences That Convert
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence …
Expanding Markets, Growing Pipelines: Recipes for Sales Success
These stories from real GTM professionals show how revenue leaders at companies of all sizes are leveraging GTM Intelligence to expand their reach, grow their pipelines, and close more deals. …
