The Ultimate Marketing Operations Efficiency Checklist
Working at a hyper-growth company? Here’s how to improve your B2B marketing operations. In marketing ops, it’s your job to ensure your department runs smoothly. This is no small feat …
The 5 Stages Of Account-Based Marketing
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM …
ABM Benchmark Survey
ABM gets better with age — but unfortunately, marketers don’t have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a …
Now Tech: Customer Identity And Access Management
You can use customer identity and access management solutions like Okta Customer Identity Cloud to register, authenticate, and provide customers with self-service. These solutions play a critical role in supporting …
CIAM Buyer’s Guide
Having an online presence should be good for business. Online, you can learn more about your customers throughout their entire customer journeys, which helps you understand how best to communicate …
Going Deep with Social Login – A New Analysis
The way we login into websites and apps is changing. Instead of time consuming, mandatory registrations, developers are now offering social login options. Social logins allow users to sign in …
Global Survey: What Consumers Want in their Digital Experience
Our global survey data shows many CMOs and CDOs believe their existing sign-up and login flows influence their rates of cart abandonment and customer attrition. They understand the problem, but …
Look to the Login Box to Increase Customer Loyalty
We all know how frustrating passwords can be—remembering them, recovering them, not to mention meeting complex requirements. Now imagine how your customers feel when they encounter these same pain points …
7 Steps to Recession Proof Your Business
Positioning for upside during a slow down Will there or won’t there be one? When it comes to a downturn, our crystal ball is broken. But we do know that …
Got Goals? This Metrics Framework Gets You There (OKR Business Guide)
Objectives and key results empower companies to succeed An objectives and key results — OKR — framework breaks high-level company goals into concrete, achievable steps. It empowers employees, managers and …
