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White Papers

Research / Sales & Marketing / White Papers

2016 Gartner Magic Quadrant for CRM Lead Management

Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on lead management functionality, thriving partner ecosystem, …

Research / Sales & Marketing / White Papers

The Definitive Guide to Lead Generation

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, …

Research / Sales & Marketing / White Papers

Jumpstart Your Account-Based Marketing

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific …

Research / Sales & Marketing / White Papers

The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most …

Research / Sales & Marketing / White Papers

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

Read this complimentary copy of The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016, and find out why Marketo was named a leader based on the strength of its current …

FinTech / Research / White Papers

Ovum – How Mobile Technology Improves Outbound Engagement and Customer Experience

Did you know that 73% of the global population uses smartphones and sends more than 16 billion texts each day? Mobility is now ubiquitous and this explosive shift has more …

FinTech / Research / White Papers

Forrester Report: Increase Customer Service Agility With Cloud Contact Centers

The Case For Cloud Contact Centers Is Growing Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses becoming increasingly comfortable with …

FinTech / Research / White Papers

CEB TowerGroup Insights Brief – Driving Customer Loyalty Throughout the Customer Journey

As banks strive to gain a better understanding of each customer journey, they are discovering the impact of customer effort. The CEB TowerGroup Insights Brief shares global, financial industry research …

IT Operations / Research / White Papers

Predictive Maintenance for Dummies

Organizations are looking at their operations and how to reduce costs more than ever before. They’re experiencing increased consumer empowerment, global supply chains, aging assets, raw material price volatility, increased …

Human Resources / Research / White Papers

Putting People at the Center of Technology Design

Read about Ultimate’s strategy and development approach, and see how you can make a difference in your organization. Ultimate Software was the first to offer comprehensive people management in the …

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