Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and …
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. …
Forrester’s top 10 technology trends demonstrates why a shift is underway from cyclical, intention-led spending on point solutions, to investments targeting customer-driven, end-to-end value.
Manufacturing agility is important in today’s world of fluctuating demand, short product cycles and constant change. Gaining visibility on the plant floor is one of the dilemmas of manufacturing systems …
This new research from Aberdeen Group identifies the challenges that face the modern manufacturing environment and illustrates how leading manufactures make ERP a foundation for efficiency, effectiveness and growth.
Based on a survey of over 200 respondents, this report explores how discrete manufacturers approach quality management. Specifically, how industry leaders take an enterprise-wide approach to quality management in order …
In order to explore how Australia’s retailers are responding to the customer experience challenge, Frost and Sullivan surveyed 100 retailers that are members of the Australian Retailers Association (ARA), including both …
View this white paper to learn how a detailed TCO evaluation shows cloud-based solutions can deliver significant savings compared to on-premises business applications. Cloud computing eliminates the need for individual …
Download this white paper to learn the 8 ways by which outdated ERP systems hold back your business and how “version-less” cloud ERP can help eliminate costly upgrades, reduce IT …
A soft economy and sagging sales have dampened expectations for 2016, although distributors and manufacturers still expect modest revenue growth for 2016. Collecting and managing data, dealing with the rising …
