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White Papers

Research / Sales & Marketing / White Papers

Teradata 2015 Global Data-Driven Marketing Survey

Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the …

Research / Sales & Marketing / White Papers

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand …

Research / Sales & Marketing / White Papers

Marketing Technology Decision in a Data-Driven World

The recent onslaught of evolving commercial technology and the massive volume of data that has come with it has put the customer right at the center of everything. Customers are …

Research / Sales & Marketing / White Papers

Forbes – Breaking Down the Marketing Silos: The Key to Consistently Achieving Customer Satisfaction and Improving your Bottom Line

How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? …

Research / Sales & Marketing / White Papers

2015 Gartner Magic Quadrant for Multichannel Campaign Management

Download the 2015 Gartner Magic Quadrant for Multichannel Campaign Management report to learn how to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, …

IT Operations / Research / White Papers

The Alignment of Customer and Support Expectations

Support organizations are implementing new technologies and processes to better connect customers with technical support teams. However, most organizations admit they’re not proactively aligning their priorities with their customers’ expectations. Are the needs …

IT Operations / Research / White Papers

The Truth about Customer Experience

This article from the Harvard Business Review shows how organizations that are able to skillfully manage the entire customer journey, versus just the typically emphasized touchpoints, reap enormous benefits. These …

IT Operations / Research / White Papers

The State of Support Services 2014

Many organizations are making fundamental changes to their organizational structures, delivery models are changing, support organizations are adding new capabilities, and mission statements are changing at breakneck speed. Our support …

InfoTech / Research / White Papers

3 Must-Haves for Rugged Devices

A rugged notebook or tablet is just one piece of a mobile solution for highly demanding, tough work environments. When combined with the right level of support, security, and manageability, …

InfoTech / Research / White Papers

Rugged Laptops Deliver Reliability, Security in Harsh Work Environments

What factors do you consider when deciding if the time has come to upgrade your mobile employees’ laptop or notebook? What about employees with notebooks that are used in extreme …

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