Elevating ABM: Building Blocks for Long-Term Success, the sixth annual ABM benchmark report from ITSMA and the ABM Leadership Alliance, explores both the current state of ABM and the priorities for longer term success. Based on an international surv…
The adoption of marketing technology is revolutionizing the entire marketing landscape and its processes. It is essential for every decision-maker to know the relevant target figures and fields of application when it comes to determining their future a…
Building on this, this year Statista is focusing on social media, as it has steadily gained in importance over the last few years and now represents the most relevant content marketing channel alongside the website. Other topics also include: …
What are the biggest challenges and success factors in content marketing and the most popular measures used by companies? Statista’s Content Marketing Trend Study provides you with valuable insights from companies all around the world. Marketers fro…
Marketers have faced considerable challenges in recent years, from the pandemic’s impact on shopping behaviors, to supply chain issues, to inflationary pressures, and more. As marketers gear up for another year, InMarket’s 2023 Digital Mark…
This live, hour-long webinar will talk about three key components of an omnichannel personalized customer experience, based on real-world experience and best practices. In this session, we’ll cover: The importance of a first-party data stra…
A global leader in the field of smart energy, was looking to provide better and secure remote access to a sensitive and internal application, and to replace their existing traditional VPN. It was important that the new solution will ensure external acc…
Alors que la confiance des consommateurs est actuellement à son plus bas niveau en raison des craintes liées à l’inflation et à l’insécurité post-pandémie, les tendances des dépenses d…
We found that a functional database can be a good answer to tackling these challenges. Putting in place a robust calculation engine, while still leveraging the power of Excel and Excel-like functionalities on a larger scale. The functional database mod…
There are hundreds of configurations and options on each platform to wade through, and the more you know, the more complicated the thought processes can get. We’ve all met that person who is paralyzed by their intelligence and these folks need a …
