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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Intent data: the golden ticket to success for marketing?

Intent data shows you which companies are actively researching your products, but implementing and using it effectively can be a challenge. Download your free eBook to learn:  What intent data is and the different types The key benefits of…

Enterprise IT / Featured Tech / Sales & Marketing

What VPs Of Marketing (or Owners!) Need to Know about Google, Facebook and LinkedIn Ads.

There are hundreds of configurations and options on each platform to wade through, and the more you know, the more complicated the thought processes can get. We’ve all met that person who is paralyzed by their intelligence and these folks need a …

Enterprise IT / Featured Tech / Sales & Marketing

MARKETING-LED CUSTOMER EXPERIENCE–EVERYWHERE, ALL THE TIME

Three-quarters of U.S. consumers surveyed by PwC cited customer experience (CX) as an important factor in their purchasing decisions. And yet only 49 percent of the 4,000 people surveyed said that companies actually provide a good customer experience. …

Enterprise IT / Featured Tech / Sales & Marketing

Leveraging Gift Cards The Right Way to Drive Holiday Sales

The demand for gift cards is surging. In fact, according to a 2021 study, 35% of consumers polled spent more on gift cards than the year prior. Given their popularity, more businesses are leveraging digital gift cards as a sales motivator, incentivizin…

Enterprise IT / Featured Tech / Sales & Marketing

From Data-Driven to Data Everywhere

Think your company is data-driven? Probably. But how do you ensure your data is creating real value for your customers? In this eBook, you’ll learn how to use your data to: 👩🏼‍💻 Empower your customers 🏆 Improve your product offering …

Enterprise IT / Featured Tech / Sales & Marketing

Build Brand Loyalty With Free and Low-Hassle Returns

​Your Shopify store’s return process has the power to attract and retain customers long before they ever make a purchase.  Consumers are bringing increasing attention and scrutiny to return and exchange policies. 57% of consumers won’t…

Enterprise IT / Featured Tech / Sales & Marketing

Marketing: Business Services – 4 Steps to Grow, 8 Mistakes to Avoid, + How to find the right partner to make it all work

Business services firms need to market, sell and create new relationships in very different ways. What has worked organically for firms in the past may not work today or in the future. In this eBook, you’ll read stories of business services fi…

Research / Sales & Marketing / White Papers

Build vs Buy Guide

Managing modern customer identity is a complex task. Keeping up with evolving standards, compliance laws, best practices, and constantly patching security bugs takes time and money away from the core …

Research / Sales & Marketing / White Papers

7 Best Practices to Accelerate Your Sales Process

Sales teams are already overwhelmed with inbound calls, outbound prospecting, and scheduling demos. With any added acceleration, chaos is inevitable. That’s why it’s time to take the wheel with sales …

Research / Sales & Marketing / White Papers

16 Go-To-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. Personalized prospecting is possible at …

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