Real-Time Payments (RTP) are nearing a tipping point toward mainstream adoption. And Omdia forecasts that RTP will grow at a CAGR of 6.8% through to 2027. Turn to this infographic for key RTP trends, forecasts, and investment priorities so you can h…
Despite macroeconomic uncertainty and cost-cutting pressures, investment in technology continues to be of the utmost priority for the financial services industry.In fact, retail banks will spend $168.5 billion on IT in 2023. Regulatory initiatives a…
We spoke with over 300 revenue leaders to understand how they’re navigating difficult market conditions. One of the most interesting pieces of data: 91% said that their deals were more competitive than last year. Deals and renewals are h…
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Consumer packaged goods (CPG) companies have historically been left in the dark when it comes to accessing the granular data they need to build detailed customer journeys or measuring the effectiveness of their marketing campaigns. But with today&rs…
Are you still struggling to crack the code of measuring Ad Channel success? 🤔 Wondering if Multi-Touch Attribution (MTA) holds the key? And what’s the secret sauce behind global brands dominating modern measurements? 🌟 Our guide holds the answers to…
A Fast-Moving Consumer Goods (FMCG) retail company had invested significantly in marketing campaigns across multiple channels, including TV commercials, radio spots, online ads, print media, and various promotional events. They noticed steady sales gro…
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In this transformation era, we are revolutionizing the video landscape in Ethiopia by providing viewers with a diverse range of content choices and introducing fresh channels. Our ground-breaking approach empowers audiences and enhances their viewing e…
