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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Building Consumer Trust and Mitigating US Privacy Risk Across Marketing Campaigns

Beginning on January 1, new US state privacy laws will give consumers new rights, including the ability to opt out of targeted advertising, data sharing, and profiling. Nearly 7 out of 10 consumers indicate that they would stop buying from companies…

Enterprise IT / Featured Tech / Sales & Marketing

Mobile Trends: What to Expect in 2023

Smartphones in 2023 will play an even bigger role in connecting devices and customer experiences. But mobile marketers and advertisers need new strategies to succeed in a world with increasingly constrained access to customer data. In this Meet the …

Enterprise IT / Featured Tech / Sales & Marketing

2023 Global Contact Center Trends Report

2023 will be a challenging year for building and earning customer loyalty. This gives contact centers a tremendous opportunity to drive value. Get the service experience right, and you’ll set the stage for lasting loyalty and customer value. Get …

Enterprise IT / Featured Tech / Sales & Marketing

Improving Your Drop-Off Rate

You have a website for a reason. You want to show viewers what you know and build an audience via newsletter subscriptions. But posting new content next to a sign-up form isn’t enough. You need a strategy to get users to register, and you need a way to…

Enterprise IT / Featured Tech / Sales & Marketing

Deliver Intelligent Fulfillment and Exceed Buyer Expectations with IBM OMS

Sellers need to shift their thinking from stand-alone direct and retail channels to a single, unified, omni-channel customer experience. Implementing order management and intelligent fulfillment is the cornerstone to enabling sellers to reach the elusi…

Enterprise IT / Featured Tech / Sales & Marketing

The L&D Weapons of the Future

According to a recent study, it has been proven that 80% of sales training don’t stick. This also holds true for other employee training scenarios. There is a solution. In this e-book we look at how AI can answer these burning questions:  …

Enterprise IT / Featured Tech / Sales & Marketing

The Definitive Guide to Sales Pipeline Management

Sales pipeline management is a critical process for businesses of all sizes. A sales pipeline focuses on the steps to be taken to drive prospects or potential customers towards making a purchase. In other words, the sales pipeline is more internally fo…

Enterprise IT / Featured Tech / Sales & Marketing

Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams

Artificial intelligence has become a buzzword in the buzzword-loving tech world. But AI is much more that that—and it’s something marketing and sales leaders can no longer afford to ignore. So what actually is AI, and how can you leverage it t…

Enterprise IT / Featured Tech / Sales & Marketing

4 Ways Restaurants Can Boost Visits Amidst Changing Driver Behavior

Over the past two years, it has become clear that dining patterns have shifted. As on-the-go consumers are demonstrating their willingness to explore new restaurants and make impulse decisions,  how can you attract them to dine at your location? …

Enterprise IT / Featured Tech / Sales & Marketing

A Dealer’s Guide to Effectively Working the Drive

An optimized service drive supports dealership profitability in numerous ways – and not just with service tickets. The service drive offers dealers a steady source of high-quality, pre-owned acquisitions and service-to-sales opportunities, as wel…

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