For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single view of your customer allows businesses to personalize customer engagement, obtai…
"No longer a nascent technology, CDPs are being adopted by a wide range of companies across many industries. The key decision is no longer whether to purchase a CDP, but which platform is best suited for the organization’s needs.” T…
Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
It has been a tumultuous summer of transition for the many industries facing economic headwinds and uncertainty. The challenging market conditions have added only increased the importance of having a robust, compliant lead generation strategy. The lead…
Delivering an exceptional customer experience has never been harder for retail companies — yet at the same time, there is more opportunity than ever before. The second wave of retail digital transformation is here, and it’s not eno…
Retail banks can support a microservices architecture with event-driven data, decouple front-end and back-end systems, extend middleware, ensure real-time data delivery, integrate legacy system data with web, mobile, and IoT data, and deliver data fast…
Because it hasn’t quite reached mass adoption here in the US, brands and retailers can secure a key advantage by testing and building out a strategy now. Learn how you can reach, engage, and acquire customers on TikTok, YouTube, and Inst…
In today’s ever-evolving digital realm, you may be inundated with media data from many different sources. But how do you tie all relevant data points together to exploit the insights …
