Delivering an exceptional customer experience has never been harder for retail companies — yet at the same time, there is more opportunity than ever before. The second wave of retail digital transformation is here, and it’s not eno…
In today’s ever-evolving digital realm, you may be inundated with media data from many different sources. But how do you tie all relevant data points together to exploit the insights …
What’s a B2B marketer to do? Engage better, that’s what. Discover why B2B marketers are increasingly depending on engagement and first-party data to drive better experiences and more effective campaigns in “The Engag…
But marketers today cannot rest easy. They still face challenges, like the need to shift away from in-person events to creating new opportunities for sales. Discover how marketers are filling in these gaps when you download “2021 B2B Marketing…
Download “From Excruciating to Experiential: Tech and Tactics to Get More From Your Virtual Events,” an ebook designed to help you make the shift from fragmented, one-and-done virtual events to end-to-end experiences that span the entire bu…
As covid-related mandates are lifted, cautious consumers are eager to return to “normal” but figuring out finicky consumer behavior in what is still a time of uncertainty can be a challenge. Enter BOXpoll™ from Pitney Bowes: a weekly …
Thought leadership content builds trust in your brand’s expertise, expands your reach, and helps drive awareness, lead generation, and revenue. IDC’s new interactive eBook, The Technology Marketer’s Guide to Creating a Thought Leadership Strategy,…
Over the last years, data and research have become vital to the success of organizations of all sizes and industries, a trend that is not expected to slow down. Data-driven initiatives range from improving internal business processes and cybersecurity…
If you’re a current user of Universal Analytics, you have a deadline. Google has announced that July 1, 2023, is the end of UA1, with the assumption being their customers will migrate to Google Analytics 4 (GA4). Learn more with this pdf about…
2021 may be remembered as the year when anyone’s guess was good enough. It was the year of “are we going back to normal, or not? …Or is this the ‘new normal?’” The continued effects of the COVID-19 pandemic, rising inflation, …
