Marketing leaders need to implement systems that streamline collaboration so their teams can be more effective, efficient, and successful. A sophisticated teamwork model can sharpen marketing teams by eliminating the disconnected workflows, ineffective…
Though US mcommerce sales will reach 40% of total retail sales in 2023, the days of double-digit growth are over. That means retailers and advertisers must give customers the digital experiences they demand, or risk losing them to competitors. In th…
More than two years after the pandemic reached the US, brands, marketers and analytics professionals in nearly every industry are still navigating its impact. Consumer shopping and buying behaviors that changed in the pandemic’s earliest days …
Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities which is much easier with the help of a data partner with robust identi…
We all hear a lot about the power of customer data and Customer Data Platforms (CDPs), but it can be less than clear on how to use this data to get the super powerful results that all businesses strive for! That’s why we’re providin…
Headquartered in Auckland, New Zealand, Tower Insurance is a large general insurer operating in New Zealand and the Pacific Islands. Five years ago, it saw an opportunity to transform the way it delivered care. "It was the right platform at the…
Customer expectations have changed, with COVID-19 forcing innovation at an accelerated rate to make experiences as self-service and user-friendly as possible. Regardless of what happens next in our “new normal”, this evolution must continue…
This eBook skips the techie-buzzwords to focus on the direct business impacts of conversational AI for insurance customer, broker, agent, member and claimant service. Discover the most effective conversational AI use cases, the differences between vari…
This eBook guides business leaders through the benefits of designing a customer experience inclusive of email as a channel. Discover why nearly 80% of people communicate with their service providers via email and how insurance, healthcare, and financia…
We know that getting your brand in front of the right audience is simply the first challenge; what you say once you reach them is also vital to your marketing performance. Join us for our next webinar where AUDIENCEX will be joined by guest presente…
