Marketing leaders need to implement systems that streamline collaboration so their teams can be more effective, efficient, and successful. A sophisticated teamwork model can sharpen marketing teams by eliminating the disconnected workflows, ineffective…
More than two years after the pandemic reached the US, brands, marketers and analytics professionals in nearly every industry are still navigating its impact. Consumer shopping and buying behaviors that changed in the pandemic’s earliest days …
Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities which is much easier with the help of a data partner with robust identi…
Though US mcommerce sales will reach 40% of total retail sales in 2023, the days of double-digit growth are over. That means retailers and advertisers must give customers the digital experiences they demand, or risk losing them to competitors. In th…
We all hear a lot about the power of customer data and Customer Data Platforms (CDPs), but it can be less than clear on how to use this data to get the super powerful results that all businesses strive for! That’s why we’re providin…
We know that getting your brand in front of the right audience is simply the first challenge; what you say once you reach them is also vital to your marketing performance. Join us for our next webinar where AUDIENCEX will be joined by guest presente…
We know that getting your brand in front of the right audience is simply the first challenge; what you say once you reach them is also vital to your marketing performance. Join us for our next webinar where AUDIENCEX will be joined by guest presente…
This executive report provides actionable comparison data for the CRM software features identified as most important by sales and marketing professionals. Features compared (partial list): Accounts and Contact Management Customer Communicati…
Using Ushur’s SmartMail, an automated email routing software solution, Irish Life was able to instantly steer messages to the right department, more accurately than with human agents. Ushur’s conversational AI understands the meaning of eac…
The sheer volume and complexity of claims can interfere with delivering seamless customer experiences, but automation closes that gap. Customer Experience Automation (CXA) helps P&C insurers manage operational costs and mitigate the crisis of ov…
