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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

The Smart Guide to Conversational AI for Insurers

This eBook skips the techie-buzzwords to focus on the direct business impacts of conversational AI for insurance customer, broker, agent, member and claimant service. Discover the most effective conversational AI use cases, the differences between vari…

Enterprise IT / Featured Tech / Sales & Marketing

The Power of Email for a Rewarding Customer Experience

This eBook guides business leaders through the benefits of designing a customer experience inclusive of email as a channel. Discover why nearly 80% of people communicate with their service providers via email and how insurance, healthcare, and financia…

Enterprise IT / Featured Tech / Sales & Marketing

Revenue R&D: Why B2B Companies Need To Innovate On Their Revenue Engine

SaaS companies spend 23% of revenue on Product R&D to keep up with technological advancements, but $0 on Revenue R&D to innovate and improve how they manufacture revenue. Join Chris Walker, CEO and Founder of Refine Labs, on September 8th to le…

Enterprise IT / Featured Tech / Sales & Marketing

Realising the Power of Virtual Events for Demand Generation

Events (especially virtual and hybrid) have become a channel to be reckoned with. It’s time to leverage your events to build and feed your lead-gen efforts. The future of events is evolving before our eyes and smart marketers need to know how to use…

Enterprise IT / Featured Tech / Sales & Marketing

Guide: Customer Operations for Dummies, ServiceNow Special Edition

You may be surprised what you didn’t know about delivering outstanding customer experiences: that it’s more than engagement. This guide offers an indispensable checklist for powering behind-the-scenes customer operations with digital workfl…

Enterprise IT / Featured Tech / Sales & Marketing

The Manufacturer’s Guide to Modernizing Commercial Operations

Fragmented and siloed systems can make commercial operations a challenge. But now, manufacturers can modernize the entire commercial operation by adding technology that connects sales and revenue. In this guide, learn how a modern approach can help you…

Enterprise IT / Featured Tech / Sales & Marketing

The Ultimate Guide to Increase your Marketing Results with Email Signatures

Nearly 130 billion business emails are sent on a daily basis across the world. This means each one of your employees sends 30+ emails on average each day. Do the math and you’ll see these are thousands – or millions – of touchpoints e…

Enterprise IT / Featured Tech / Sales & Marketing

The Ultimate Guide to Increase your Marketing Results with Email Signatures

Nearly 130 billion business emails are sent on a daily basis across the world. This means each one of your employees sends 30+ emails on average each day. Do the math and you’ll see these are thousands – or millions – of touchpoints e…

Enterprise IT / Featured Tech / Sales & Marketing

A Guide to Audience Targeting for Health Brands

Traditionally, there has been a tradeoff in direct-to consumer (DTC) healthcare advertising between cost, reach, and audience quality. While advertising in contextually relevant endemic websites will reach a qualified audience, there is limited invento…

Enterprise IT / Featured Tech / Sales & Marketing

A Guide to Audience Targeting for Health Brands

Traditionally, there has been a tradeoff in direct-to consumer (DTC) healthcare advertising between cost, reach, and audience quality. While advertising in contextually relevant endemic websites will reach a qualified audience, there is limited invento…

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