Personalization is a hot topic in marketing, and so this new eBook provides actionable advice regarding the use of personalization by leveraging data in Salesforce Marketing Cloud. We understand the commercial importance of data and marketing. So we wr…
Defining your brand voice is essential for a consistent and unified presence. And yet, brands often struggle with how to create their voice. Companies must be willing to put in the work to first define their voice, and then document it and communicate …
While most brands tend to focus their online efforts on building a website that’s information-rich, visually appealing and mobile-responsive, they may overlook a key part of the e-commerce purchase journey — and that’s the checkout fu…
As contact center teams push through 2022, how have jobs and the industry changed? To find out, ICMI looked at what contact center agents and decision makers see as important in creating and maintaining agent satisfaction and effectiveness. We asked ab…
In this video, we highlight top trends that are shaping the agent experience in 2022, including contact center priorities and their impact on agent experience; challenges and opportunities around satisfaction, engagement, and stress (along with burnout…
What are Google reviews and why do they still matter? Google reviews are user-generated comments that current or past customers can post about businesses on Google. They include a rating out of five stars that is calculated into a business’s a…
Join more than 2,000 other business champions by taking our quick, 13-question assessment to see where your org stands, and discover your roadmap to true efficiency. Assess Your Digital Maturity: Learn your stage, see how you compare to…
With a growing number of consumers needing and looking for alternative payment methods, lease-to-own options offer a number of advantages. Vastly different from buy-now-pay-later options, LTO gives customers the flexibility and power to choose your bra…
If you’ve been wanting to: Simplify your content creation process and reduce the time and dollars spent Prove the value of your content marketing efforts to your boss Get better ROI than you’re getting now (or learn what you should really be …
Merge field performance data with key customer, product, manufacturing and geographic information for a comprehensive view of field quality. Then apply predictive analytics to identify issues quickly so you can address them proactively before they esca…
