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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

The Technology Marketer’s Guide to Creating a Thought Leadership Strategy

Thought leadership content builds trust in your brand’s expertise, expands your reach, and helps drive awareness, lead generation, and revenue. IDC’s new interactive eBook, The Technology Marketer’s Guide to Creating a Thought Leadership Strategy,…

Enterprise IT / Featured Tech / Sales & Marketing

The Technology Marketer’s Guide to Leveraging 3rd Party Content

If it sounds like research-based thought leadership is time and resource consuming, that’s because it is. If your team is smaller or constrained by time or other initiatives, launching your own research effort and crafting an entire thought leade…

Enterprise IT / Featured Tech / Sales & Marketing

B2B Lead Gen: How to Boost SEO & PPC Conversions

Creating, managing, and optimizing SEO and digital advertising campaigns can be a challenge for B2B marketers, who are already strapped for staff and time. Well, it’s time to say goodbye to your digital trials and tribulations. Join digital marke…

Enterprise IT / Featured Tech / Sales & Marketing

Pitney Bowes 2021-2022 Order Experience Index

2021 may be remembered as the year when anyone’s guess was good enough. It was the year of “are we going back to normal, or not? …Or is this the ‘new normal?’” The continued effects of the COVID-19 pandemic, rising inflation, …

Enterprise IT / Featured Tech / Sales & Marketing

Navigating an Omnichannel Automotive Aftermarket

In downloading this eGuide, I agree to share my contact information with Valtech and Adobe for marketing purposes. I have read and accept the terms of the Valtech privacy statement. This whitepaper collects data to analyze trends and create an in-de…

Enterprise IT / Featured Tech / Sales & Marketing

Setting Yourself Up for Success When Launching a Marketplace

In downloading this eBook, I agree to share my contact information with the Adobe Family of products for marketing purposes Marketplaces have always made it easier to connect customers and merchants and it’s the same in the digi…

Enterprise IT / Featured Tech / Sales & Marketing

The Event Software Buyer’s Guide

Our job as event professionals is to deliver impactful experiences for participants every time, and the right event management software can help you do just that. In this comprehensive Buyer’s Guide, you’ll get answers to the following key …

Enterprise IT / Featured Tech / Sales & Marketing

Embracing Hybrid: Achieving Event Success in the Modern Era

When it comes to hybrid events, there’s more than one way to blend in-person and virtual elements. In this comprehensive guide, you’ll get actionable strategies for planning, executing, and measuring in-person events with a virtual componen…

Enterprise IT / Featured Tech / Sales & Marketing

The Event Budgeting Guide for In-Person, Hybrid, and Virtual Events

Here’s what you’ll find inside: o Key things to consider about your event budget, no matter what type or format of event you choose o Sample budget templates for in-person, hybrid, and virtual events o The most impor…

Enterprise IT / Featured Tech / Sales & Marketing

How publishers are labeling their audiences for advertisers’ benefit

You’ll hear from experts from the IAB Tech Lab, where this specification is undergoing testing, and data solutions experts on how this could be a game changer for publishers and advertisers alike. Download this report to learn more about how it could p…

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