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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Younium Live Product Tour: Save Your Seat!

Join our subscription experts for an exclusive demonstration of Younium, the one tool to manage the full life cycle of B2B Customer Subscriptions.  Our software is designed to help companies manage their subscription portfolio by filling t…

Enterprise IT / Featured Tech / Sales & Marketing

The Future of Customer Experience in a 5G World

“Customer-facing interactions will become “channel-less” and frictionless" –  Mila D’Antonio | Principal Analyst, Connected Enterprise at Omdia To understand the impact of 5G on the customer experience a…

Enterprise IT / Featured Tech / Sales & Marketing

2022 Trends to Watch: 5G Data and Tariff Innovation

The 5G pricing proposition is to get consumers to spend moderately more on 5G. Currently, consumers see 5G as a means to a “much faster speed”. Those telcos that offer speed tiers for pricing will be happy. But how do you prove to the consu…

Enterprise IT / Featured Tech / Sales & Marketing

The Ultimate Direct Mail and Corporate Gifting Guide

Using direct mail and gifting alongside your digital channels can help you gain a competitive advantage and build stronger relationships with your prospects, customers and employees. Get our guide to find out how strategic direct mail and corporate …

Enterprise IT / Featured Tech / Sales & Marketing

B2B Trends: The Data to Find the Accounts, Content and Experiences that Convert

There are a lot of places where marketers can go wrong. But don’t worry: our panel of expert marketers will set you on the right path.  Download our latest report, “What’s Trending in B2B Marketing: The Data to Find the Accoun…

Enterprise IT / Featured Tech / Sales & Marketing

The Digital Engagement Landscape

To learn what marketers, salespeople and audiences think of digital engagement, we’ve produced, “The Digital Engagement Landscape: Why Digital Is Your Bridge for Bringing Audiences, Marketing and Sales Together.”  This report …

Enterprise IT / Featured Tech / Sales & Marketing

Forrester: Invest In Your First-Party Data Strategy To Drive Results And Ensure Privacy

Now is the time to change this dynamic.  To drive revenue, B2B organizations must create a strategy for collecting, managing and using first-party data. The Forrester report, “Invest In Your First-Party Data Strategy To Drive Results And …

Enterprise IT / Featured Tech / Sales & Marketing

B2B Trends: Scaling Your ABX Strategy

To learn how marketers can kickstart — or even scale — their ABX program, we sat down with a panel of experts from ON24, Netline and Demandbase and developed our latest B2B Trends Report, “Scaling Your ABX Strategy.”  In…

Enterprise IT / Featured Tech / Sales & Marketing

2022 State of Digital Experiences

But did organizations shift too much too fast? Are audiences tired of staring at screens?  The answers can be found in our report, “The State of Digital Experiences in 2022.” Read this to discover the trends behind webinar and virtu…

Enterprise IT / Featured Tech / Sales & Marketing

3 Steps to Build an Effective Loyalty Program

Julie Bornstein helped create Sephora’s Beauty Insider program, a gold standard in the industry for customer rewards. Because of this, The Yes has a handy blueprint. Get the inside scoop on Bornstein’s simple, data-driven approach that conti…

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