Data democratisation fundamentally changes the way we work and gives everyone in an organisation the tools they need to understand data and gain insights from it. This changes the way we do marketing – data democratisation removes dependenci…
As digital experiences have become more prevalent, customer expectations have evolved to anticipate personalization with every interaction. To match the public’s expectations, government agencies must deliver meaningful and relevant experiences t…
Download the ebook to learn: How can you combat tighter customer spending How to improve loyalty, convenience and omni-channel customer experience How to leverage conscious shopping How to understand the Gen Z market and what you can do to …
The EIU found that there are three compelling reasons leading companies are redoubling their focus on serviceRequest Free!
The EIU found that there are three compelling reasons leading companies are redoubling their focus on serviceRequest Free!
Discover how brands can cut costs and maximize the value of existing customers as consumer demand slows due to unpredictable economic factors. During this live Tech-Talk Webinar, our guests will touch on how they’re building the future of cust…
Trigger marketing offers a powerful alternative path for retailers to reach consumers at opportune times in their lives. It expands the scope of personalized marketing by identifying shopper moments from third-party data — that is, data collected…
Traditional financial services companies are at a critical crossroads. Changing customer expectations, increasing regulatory complexity, pandemic-driven disruption, and pressure to streamline operations are driving the need to create a single customer …
Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collec…
Consumers expect personalized experiences. But despite the benefits of personalization, many brands struggle to manage the complexity of an enterprise-wide program. Evolving a company’s personalization strategy requires an integrated approach and…
