We at SheerID wanted to understand how the current economy is impacting people’s spending habits, so we surveyed 1,600 consumers in the UK to find out how they felt about the downturn, how their purchase behaviour has changed, and what brands can…
In this shaky economy, brands looking to acquire and retain customers face an uphill battle. But a new survey by SheerID on European customers revealed a path to success: price relief and creating emotional connections. In our study of more than 4,5…
We live in a time when noise can be overwhelming. We scroll tens of meters every day, our feeds brimming with elements. We are bombarded with marketing messages, and billions of dollars are spent on bland marketing communications that are quickly f…
Read the IDC InfoBrief to learn how companies in five select industries are reshaping their future by focusing on service excellenceRequest Free!
Pharmaceutical companies are struggling with a growing gap between gross to net prices, with data showing that average net drug prices have declined for the past five years and the retail prices of brand-name drugs have been reduced to less than half o…
Demand generation is an essential part of many a B2B marketer’s job—likely your job. And demand generation never stops—it’s not a one and done. Which means you have to stay current with the latest demand gen trends, tactics, an…
At Finlytica, we help banks use advanced analytics and AI to solve their most difficult challenges, including growing revenue while maintaining profitability. As a subsidiary of Pegasus Knowledge Solutions, Inc. (PKSI), founded in 1997, the Finlytic…
In today’s highly competitive consumer market, the key to success for consumer packaged goods (CPG) initiatives lies in their capacity to adapt to the dynamic needs and preferences of consumers. Our latest guide has the insights you need, offering e…
Get first-hand advice from seven successful Shopify brands on what to prioritize when expanding into B2B ecommerce. Explore this eGuide and discover the three trends driving consumers, and what you do to meet buyer expectations from discovery to delive…
As B2B buyers shift their habits to more personalized online buying experience, businesses are unlocking substantial growth through flexible and convenient B2B ecommerce. Discover ten key features that will help you ensure alignment between your busine…
