Success in any digital marketing campaign starts with the right strategy— but when it comes to the evolving world of social commerce, do you know where to start? Thankfully, the Rise Interactive experts have taken the guesswork out of the equatio…
This guide is your ultimate resource for understanding the concept of incrementality in affiliate marketing. We know that it can be difficult to wrap your head around, which is why we’ve taken the time to break it down in clear and simple terms.R…
When managed correctly, affiliate marketing is a powerful and highly profitable marketing channel that allows brands to pay for outcomes rather than inputs, while maximizing their return on investment. Don’t let confusion on how to leverage in…
It’s important to note that there is no one-size-fits-all approach when building a partner strategy for your affiliate program; it takes careful consideration, planning and testing to ensure common goals are established between a brand and its af…
Influencer partnership marketing is rapidly becoming one of the most effective means of achieving brand goals and driving revenue. The efficacy of partnership marketing is demonstrated by the meteoric growth this market is experiencing. By the end o…
Advertising, media, and entertainment companies are facing increased competition as consumer behaviors increasingly change in response to a wide variety of factors. The industry relies on a wealth of consumer data to understand how to best personalize …
Brand advertisers, advertising and marketing agencies, and adtech companies are rapidly adapting to a changing digital landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and the industry is facing in…
Marketing budgets across every industry are being cut to combat economic uncertainties. But smaller marketing budgets means decreased visibility, which puts sales at risk, lowers brand awareness, and gives an advantage to your competitors. Consum…
In a post-pandemic world, healthcare payors are busy determining who is still eligible for Medicaid coverage. In order to avoid losing coverage for those in need, payors are working hard to streamline the redetermination process. Healthcare payors c…
Consumers want a fast, frictionless way to shop. Yet the frustrations of long lines, tedious checkout processes, and payment holdups can spoil the store experience. But there are ways to simplify consumer touchpoints and offer experiences that are fast…
