It’s important to note that there is no one-size-fits-all approach when building a partner strategy for your affiliate program; it takes careful consideration, planning and testing to ensure common goals are established between a brand and its af…
Influencer partnership marketing is rapidly becoming one of the most effective means of achieving brand goals and driving revenue. The efficacy of partnership marketing is demonstrated by the meteoric growth this market is experiencing. By the end o…
Advertising, media, and entertainment companies are facing increased competition as consumer behaviors increasingly change in response to a wide variety of factors. The industry relies on a wealth of consumer data to understand how to best personalize …
Brand advertisers, advertising and marketing agencies, and adtech companies are rapidly adapting to a changing digital landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and the industry is facing in…
In a post-pandemic world, healthcare payors are busy determining who is still eligible for Medicaid coverage. In order to avoid losing coverage for those in need, payors are working hard to streamline the redetermination process. Healthcare payors c…
Consumers want a fast, frictionless way to shop. Yet the frustrations of long lines, tedious checkout processes, and payment holdups can spoil the store experience. But there are ways to simplify consumer touchpoints and offer experiences that are fast…
Join Rob Leavitt and an all-star group of panelists from UiPath, AWS, and IBM for a first look at the 7th annual ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance. We’ll shed light on the early uses of generative AI in AB…
As digital advertising evolves, so too does measurement. Third-party identifiers are being ousted in favor of identity solutions that preserve consumers’ privacy, old channels are being digitized, and new channels are maturing. In addition, le…
More than 90% of consumers celebrate the holidays. That’s a lot of cookies consumed and presents wrapped. That’s also a lot of people brands can reach with their holiday ads. Over the past few years, brands have relied heavily on digital channels, l…
Designing, building, and continuously refining a customer journey map is no easy feat. Download this comprehensive guide to learn: How to effectively structure a customer journey map and pinpoint where your company can improve the customer experienc…
