Marketing budgets across every industry are being cut to combat economic uncertainties. But smaller marketing budgets means decreased visibility, which puts sales at risk, lowers brand awareness, and gives an advantage to your competitors. Consum…
Success in any digital marketing campaign starts with the right strategy— but when it comes to the evolving world of social commerce, do you know where to start? Thankfully, the Rise Interactive experts have taken the guesswork out of the equatio…
This guide is your ultimate resource for understanding the concept of incrementality in affiliate marketing. We know that it can be difficult to wrap your head around, which is why we’ve taken the time to break it down in clear and simple terms.R…
When managed correctly, affiliate marketing is a powerful and highly profitable marketing channel that allows brands to pay for outcomes rather than inputs, while maximizing their return on investment. Don’t let confusion on how to leverage in…
It’s important to note that there is no one-size-fits-all approach when building a partner strategy for your affiliate program; it takes careful consideration, planning and testing to ensure common goals are established between a brand and its af…
In a post-pandemic world, healthcare payors are busy determining who is still eligible for Medicaid coverage. In order to avoid losing coverage for those in need, payors are working hard to streamline the redetermination process. Healthcare payors c…
Consumers want a fast, frictionless way to shop. Yet the frustrations of long lines, tedious checkout processes, and payment holdups can spoil the store experience. But there are ways to simplify consumer touchpoints and offer experiences that are fast…
Join Rob Leavitt and an all-star group of panelists from UiPath, AWS, and IBM for a first look at the 7th annual ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance. We’ll shed light on the early uses of generative AI in AB…
As digital advertising evolves, so too does measurement. Third-party identifiers are being ousted in favor of identity solutions that preserve consumers’ privacy, old channels are being digitized, and new channels are maturing. In addition, le…
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future …
