Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s…
Sending an email with a flight status notification and hoping your passenger sees it in time is no longer good enough. The way people communicate evolves rapidly so airlines need to be available via the channels their customers are using. This…
Creating and delivering innovative solutions in a fiercely competitive market can be difficult. Evolving customer demand for access and features, scaling for growth, managing supply, maintaining quality and consistency, and delivering top-notch support…
Over the past decade, Ardent Partners has conducted more Accounts Payable (AP) research studies than any other firm or consultancy in the industry. In that time, Ardent has benchmarked thousands of mid-market enterprises across all phases of Ardent ePa…
US linear TV ad spending will decline every year through 2026 except for a slight uptick in 2024. At the same time, connected TV (CTV) ad spending will grow at double-digit annual rates, more than offsetting the losses on the traditional side. In th…
To get the most out of your QBRs, you need to be thinking in a strategic way. That means putting a QBR process in place that gets results for you and your clients, while making the meeting about outcomes and results, rather than reports and proposals. …
In this playbook, discover the ways you can win more clients and generate higher sales that makes your MSP grow. Strengthening sales is challenging, but by reading this playbook you’ll learn how to get more leads coming into your business, and mo…
By using the Ultimate Discovery Call Checklist, see if the prospective customer is actually a good fit for your business, identify their IT challenges, and figure out who is the decision maker to ensure you’re approaching the right person to move…
The role of the chief financial officer (CFO) is continuously evolving, and over the past few years has expanded into more oversight and expectation. But with all this attention spread across the company, one area that must remain a primary focus is sa…
70% of shoppers abandon checkout due to frustrating checkout systems. Too many fields, too many clicks and too much text can quickly deter customers, resulting in abandoned carts and unfulfilled sales. Large retailers rely on checkout experien…
