That’s just one of the many striking findings of Omdia’s latest survey of over 370 media technology decision-makers worldwide. In this interactive webinar, Omdia VP for Media & Entertainment Research Rob Gallagher and Omdia colleagues M…
Freshworks, is a SaaS unicorn with over 100,000 customers worldwide. While its initial target market was primarily SMBs, it wanted to break into the mid-market and enterprise space with account-based selling. The sales and mark…
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A presentation delivered by Maria Rua Aguete, Omdia’s Senior Research Director, TV, Online and Advertising, as part of the SERIES MANIA event held in Lille, France during March 2022.Request Free!
Event marketing is making a definitive comeback, but the rules have changed. With marketers now hosting events virtually, in-person, or in a hybrid capacity, keeping attendees engaged is more important than ever. But, how can this be done skillfully? …
Businesses have lots of competing priorities. Hiring, training, revenue optimization, employee engagement, business operations, public relations, and more. When today’s work takes up so much time, it’s hard to think about the future. Howeve…
The CX Leaders — Trends & Insights: 2021 Corporate Edition report is designed to provide a wide-lens view of the customer experience industry, touching on many topics, including consumer preferences, CX strategies, best practices, and more. …
While you can’t automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. This white paper looks at what parts of the creative ecosystem are most ripe for automation. In particular, it explor…
As covid-related mandates are lifted, cautious consumers are eager to return to “normal” but figuring out finicky consumer behavior in what is still a time of uncertainty can be a challenge. Enter BOXpoll™ from Pitney Bowes: a weekly …
Branding – whether in the form of logos, brand voice, typography, imagery or color palette – defines your product, creating brand recognition, reputation, and customer connection. But that trifecta doesn’t happen by accident. It requi…
